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7 Aquaculture

“Again, the kingdom of heaven is like a net that was thrown into the sea and gathered fish of every kind.”

Matthew 13:47 (ESV)

“There are five ways to make money, and aquaculture ranks first.” 

Fan Li famous reply to King Qi Wei on the secret of his wealth and success, 2,500 years ago, China.

Exploring the Essence of Your Work and Corporate Mission

What is the driving force behind your professional endeavours?

• You will possess the capacity to curtail illicit fishing practices such as cyanide squirting and fish bombing within the lush tropical coral reefs.

• You have the opportunity to invest in aquaculture farms, a sustainable means of supplying protein-rich food while aiding in the rehabilitation of dwindling wild fish stocks.

What are the foundational principles that steer your organization’s values?

• The goal is to identify and seize lucrative opportunities that yield returns within a single year.

• Aspire to attain the pinnacle of success in the grouper aquaculture sector throughout the Asia Pacific, establishing your company as an industry leader.

Aligning your individual efforts with your corporate mission can propel the tropical aquaculture industry to unprecedented heights and wield significant influence in safeguarding coral reef ecosystems.

Source: Wikipedia Mariculture Jebulon 2016

1.0 Executive Summary

Mission

Goal: To invest in and cultivate open pan sea cage fish farming of grouper, with a total production target of 400,000 metric tons, generating an annual income of US$8 billion.

Stage 1: Investment in a 2,000-hectare fish farm near the coastal sea in Sabah, with marine fish production aiming to reach 160,000 metric tons per year. Targeting the east coast areas of Semporna, Kunak, Lahad Datu, Sandakan, and Tawau. (Total area, including a 15 km buffer zone, amounts to 12,000 hectares).

Stage 2: Expansion of an additional 3,000 hectares of the fish farm in Kalimantan, Sarawak, and Brunei, with a production target of 240,000 metric tons per year.

Key Management Team

Mentors: Visionary pioneers and industry leaders with a vast global network, offering invaluable guidance and inspiration.

Coaches: Mission-oriented industry experts providing practical solutions to challenges, ensuring the team remains focused on its objectives.

Partners:  

  1. An aquaculture project leader with a strategic vision and the motivation to revolutionise the world’s protein source.
  2. A reputable financier with access to aquaculture funding.
  3. A team of experienced international aquaculture operators.
  4. Target market groups in North Asia.
Source: Author

Product Benefits 

Effective: Open-pen sea cage fish farming offers efficient aquaculture management, leading to reduced disease outbreaks, low mortality rates, and stable production.

Sea: The sea surrounding Borneo provides an ideal environment for the marine aquaculture industry.

Popular: Grouper species are highly sought after in Asia and the Middle East.

Efficient: Fish farming is more efficient in protein production compared to other sources. The feed conversion ratio for aquaculture production is 1:1, while chicken production is 2:1, pig production is 3:1, and beef production is 7:1.

Source: Author

Target Market

  • Segment: Grouper species, including Leopard Coral Trout, Sabah Grouper, and Giant Grouper.
  • Markets: Singapore, Hong Kong, China, and North Asia.

Financial Projections

  • Investment: US$0.63 billion
  • Cost: US$2.2 billion/year
  • Revenue: US$8.0 billion/year
  • Income: US$5.8 billion/year
  • Payback: 2–3 years (Allow for price fluctuation)
Source: Author

Unique Business Model

  • Identification and capture of both the quantity and quality demand in the end market.
  • Collaboration with leading international aquaculture farm operators.
  • Establishment of a solid financial foundation.
  • Strategic positioning in close proximity to the Asia Pacific markets, facilitating future expansion opportunities.

2.0 Mission 

2.1 Problem

  1. Unsustainability: The global commercial fishing industry grapples with issues like overfishing, bycatch, damage to ocean ecosystems, illegal fishing, and inadequate fisheries management.
  2. Protein Demand: A rising global population is driving an increased demand for seafood protein, which the commercial fishing industry struggles to meet sustainably.
  3. Depletion in Indonesia: In Indonesia, 50% of the nation’s wild fish stocks have been overexploited, placing immense pressure on the 267 million people who rely on fish as their primary protein source.

2.2 Solution

  1. Embracing Aquaculture: Aquaculture emerges as a sustainable solution for providing protein-rich food while contributing to the replenishment of wild fish stocks.
  2. Enhanced Efficiency: Aquaculture boasts more efficient feed conversion rates compared to poultry, pigs, and beef production.

2.3 Mission

1. Goal

Objective: To invest in and cultivate open pan sea cage fish farming of grouper, with a target production of 400,000 metric tons, generating an annual income of US$8 billion.

Stage 1

Initial Investment: The first stage involves investing in a 2,000-hectare fish farm located near the coastal sea in Sabah. This farm aims to achieve a marine fish production rate of 160,000 metric tons per year. The target areas on the east coast include Semporna, Kunak, Lahad Datu, Sandakan, and Tawau. (The total area, encompassing a 15 km buffer zone, amounts to 12,000 hectares).

Stage 2

Expansion: The second stage entails expanding the operation by an additional 3,000 hectares, extending into Kalimantan, Sarawak, and Brunei. The production target for this phase is 240,000 metric tons per year.

Marine cage aquaculture potential land (ha) in Sabah

Source: Department of Fisheries Sabah

3.0 Product 

3.1 Product Description

Open-pen sea cage grouper farming represents an exceptional source of protein, offering competitive costs. The operator can harvest the product within a 12-month timeframe.

Production cycle of grouper.

FAO 2022. Epinephelus coioides. Cultured Aquatic Species Information Programme. 

 3.2 Product Attributes

  1. Tailored Growth: Open pen sea cage farming allows for the precise cultivation of fish to reach specific sizes within predetermined timeframes, ensuring consistent product quality.
  2. Cost Efficiency: This system is renowned for its cost-efficiency, outperforming traditional land-based or enclosed tank methods of aquaculture, providing an economically sustainable approach.
  3. High Demand Regions: The selected grouper species are in high demand among populations in South East Asia, Hong Kong, Southern China, and North Asia, reflecting the strong market appreciation for these sought-after seafood options.
  4. Diverse Grouper Varieties: The product range encompasses various grouper varieties, including the Sabah Grouper, which is a hybrid of the Giant and Tiger grouper. Additionally, customers have access to Coral Rock Cod, Marble Grouper, and Camouflage Grouper, offering a wide selection to cater to diverse preferences. Notably, an Australian breeder has achieved success in breeding, spawning, and growing Coral Trout fingerlings to market size, adding further diversity to the product lineup.
  • Leopard Coral Grouper

3.3 Product Benefits

  1. Effective Aquaculture Management: Open-pen sea cage fish farming stands out for its efficient aquaculture management practices, which result in reduced disease outbreaks, low mortality rates, and a consistent and stable production output.
  2. Ideal Marine Environment: The pristine sea surrounding Borneo offers the perfect natural environment for the marine aquaculture industry, contributing to the overall health and quality of the fish being cultivated.
  3. Superior Protein Production: Fish farming boasts higher efficiency in protein production when compared to other protein sources. The feed conversion ratio for aquaculture production is an impressive 1:1, highlighting its advantage over other protein sources like chicken (2:1), pig (3:1), and beef (7:1).

3.4 Product competitive advantages

  1. Regional Popularity: Marine aquaculture operations have gained significant popularity in Southeast Asia, and the availability of skilled marine fishery workers is abundant, facilitating smooth operations.
  2. Market-Driven Species Selection: The ability to select and breed fish species in response to market demand ensures that the product offering remains in alignment with consumer preferences, enhancing market competitiveness.
  3. Natural Habitat Conditions: The seafront environment provides natural conditions for maintaining water quality, temperature control, and feed availability, mimicking the fish’s natural habitat and contributing to their well-being.
  4. Expedited Growth and Harvest: Fish can be reared and harvested in a shorter timeframe compared to their growth in the wild, providing an advantage in terms of production efficiency and meeting market demand more promptly.

4.0 Market Overview

4.1 Market Segmentation

The target market primarily consists of three grouper species: Leopard Coral Trout, Sabah Grouper, and Giant Grouper. Geographically, the target markets are Singapore, Hong Kong, China, and North Asia.

4.2 Target Market Strategy

  1. Strategic Partnerships: Strategic alignment with wholesalers in the target market nations, financial investors, international grouper fish farm operators, and local aquaculture farm owners.
  2. Quality Assurance Programs (QAP): Commit to delivering top-quality products through rigorous quality control programs.
  3. Product Variety: Offer a wide range of grouper species to meet the diverse preferences of our customers, we
  4. Efficient Logistics: Ensure the freshness of the products through swift and reliable delivery services, utilizing a dedicated fleet of transportation.

4.3 Market Demands – 2020 consumption

  1. Hong Kong: 71 kg/capital
  2. Korea:            57 kg/capita
  3. Japan:            45 kg/capita
  4. China:            41 kg/capita 
  5. Singapore:  22 kg/capita
  6. Global:          20.5 kg/capita
Source: FAO The State of World Fisheries and Aquaculture 2020

4.4 Factors Driving Growth

  1. Global Protein Demand Surge: The increasing worldwide appetite for protein-rich foods is a primary growth driver.
  2. Depletion of Fish Stocks: Overfishing has led to a decline in fish stocks, creating an urgency for sustainable practices.
  3. Supplementary Growth Catalysts: Population growth, rising incomes, and growing health-consciousness among consumers are additional factors fuelling industry expansion.

4.5 Key Customers

Target market imports

  1. China: 250,000 mt
  2. Hong Kong: 5,000 mt
  3. Singapore: 5,000 mt
  4. Japan: 80,000 mt
  5. Korea: 50,000 mt
China: Key Fish Importers in China
    Chang International Group (Ocean Gala)
    China National Fisheries Corp
    Guang Ding He Shi Shui Chan
    Guo Lian Fishery
    Qingdao Beiyang Jiamei Seafood
    Shanghai Fisheries Group
    Sunkfa Group
    Zhangzidao Group
    Zhejiang Ocean Family
    ZS-Shuichu Group
Hong Kong: Live Fish Markets and Seafood Suppliers
    Aberdeen Wholesale Fish Market
    Chiu Po Kee Seafood
    Fat Kee Seafood
    FreshGo
    Fresh2homehk
    Pacific Andes Group
    Pakdon Seafood
    Tat Kong Group

Wet market 

Source: Choose Right Today, FEDH, 2017, Hau et al.
Singapore: Live fish suppliers
    Changi Ferry Terminal
    Evergreen Seafood
    Jurong Wholesale Markets
    Lam Kee Fisheries
    Pasir Panjang Wholesale Centre
    Senoko Wholesale Markets
    The Ocean Mart
Japan: Fish Markets and Seafood Suppliers
    Adachi Market
    Daito Gyorui
    Higashimachi Fishing Cooperative
    Itochu
    Izumisano Fishermans Union Open Market
    JFA (Japan Food Artisan)
    Maizuru Seafood Market
    Marubeni
    Maruha Nichiro
    Mitsubishi
    Nippon Suisan Kaisha
    Omi-Cho Market
    Osaka’s Central Fish Market
    Sumitomo
    Tokushima Daisui Uoichi
    Toyosu Market
    ToyoSuisan Kaisha
    Uoichi Co.
    Yokohama City Central Wholesale Market
Korea Fish Market and Industry Players
    Dongwan Industries
    Jagalchi Fish Market
    Noryangjin Fish Market

Top Cooperatives (Auctions Halls)

Source: British Chamber of Commerce in Korea 2018

Value Chain of Imported Live Fish in Korea

Source: British Chamber of Commerce in Korea 2018

4.6 Competition and Industry

Key Players

Global fish production

  • China:           35%
  • Asia:             34%
  • Americas:   14% 
  • Europe:        10% 
  • Africa:           7% 
  • Oceania:      1% 

2018 Exports of fish and fish products:

  • China:           US$20 billion
  • Norway:      US$12 billion
  • Vietnam:     US$7.3 million
  • India:            US$6.9 billion

Hong Kong: Global Hub for Live Reef Food Fish Trade (LRFFT)

Hong Kong holds a prominent position as the global hub for the Live Reef Food Fish Trade (LRFFT), with the trade estimated to exceed a billion US dollars. However, it is important to note that the actual scale of this trade may be underreported and often operates without robust regulations. This lack of oversight can have adverse consequences on the delicate tropical reef environment.

International Key Players:

    Apollo Aquaculture Group
    Aquaculture Centre of Excellence
    Aquagrow International
    Aqua Tech Asia
    Australis Aquaculture
    Austevoll Seafood
    Bac Lieu Fisheries
    Bakkafrost P/F
    Cermaq
    Coastal Enterprises
    Cuulong Fish JSC
    Dongwon Industries
    Encourage Capital
    Hatch Blue
    Huon Aquaculture
    Japfa
    Kyokuyo
    LSG ASA
    Maruha Nichiro
    Mowi ASA
    National Aquaculture Group
    Nippon Suisan Kaisha
    Norway Royal Salmon
    NZK Salmon
    Oberon Securities
    Ocean Era
    Open Blue Sea Farms
    Philosofish
    SalMar ASA
    Singapore Aquaculture Technologies
    Tassal Group
    Thai Union Group
    The Company One
    Vinh Hoan Corp.
Local Key Players:

    Aqua Ceria Group
    Bahvest Resources
    Bayu Aquaculture
    Divinity Willing Marine
    El Rose Brothers
    Fishance
    GST Group
    Inti Agri Resources
    Perum Perindo
    Xinghe
Organizational Entities:

    Agriculture, Fisheries and Conservation Department of Hong Kong
    Department of Fisheries Sabah
    Fisheries Research and Development Corporation (FRDC)
    Global Seafood Alliance
    Hong Kong Chamber of Seafood Merchants Ltd
    Hong Kong General Chamber of Fishery & Seafood Industry
    Indonesian Fisheries Public Corporation (Perum Perindo)
    Japan Fish Traders Association
    Japan Fisheries Association
    National Federation of Fisheries Cooperatives Korea
    National Fishery Products Quality Management Service Korea
    Sai Kung Live Fish Association Ltd
    Singapore Fish Merchants General Association
    Singapore Food Agency

5.0 Operation 

5.1 Site Selection Criteria for Coral Trout Sea-Cage Farms

  1. Seawater Quality: The site should offer optimal seawater quality, including clarity and cleanliness, to ensure the health and growth of coral trout.
  2. Seawater Temperature: The water temperature should fall within the suitable range for coral trout, promoting their well-being and growth.
  3. Oxygen Levels: Adequate oxygen levels in the seawater are essential for the survival of coral trout. The site must provide conditions that ensure sufficient oxygen supply.
  4. Light: Appropriate light levels are essential for the natural behaviour and feeding patterns of coral trout. Sites with access to natural light or suitable artificial lighting are preferred.
  5. Nutrient Levels: The presence of essential nutrients in the water is vital for the development of marine life, including coral trout. Sites with balanced nutrient levels are favoured.
  6. Proximity to Workers: The site should be accessible to workers for monitoring and maintenance activities, ensuring the well-being of the fish.
  7. Logistics Support: Adequate infrastructure and logistical support should be available nearby for transportation, feeding, and other operational requirements.

5.2 Open-sea cage system

Source: AKVA Group Cage Farming Aquaculture

5.3 Physical property: Based on a 20 hectares model

Source: Qld Gov Bill Johnston 2018

5.4 Fingerlings

Source: Qld Gov Bill Johnston 2018

5.5 Coral trout fingerlings

Source: http://www.thecompanyone.com/wp-content/uploads/2016/04/Lifecycle-2-3.jpg

5.7 Production parameters

Source: Qld Gov Bill Johnston 2018

6.0 Financial Implications

6.1 Investment Strategy

  • Export Focus: The primary investment strategy centres on the export market, targeting specific grouper species.
  • Scope: Create a comprehensive, vertically integrated marine finfish aquaculture farm. This venture will encompass hatcheries, nurseries, ponds, sheltered sea cages, open ocean sea cages, fish feed mills, packaging facilities, logistics support, transportation networks, sales and marketing efforts, research and development, and associated services.
  • Goal: The goal is to invest in a sprawling 5,000-hectare open pen sea cage grouper aquaculture farm. This endeavour aims to produce a substantial annual yield of 400,000 metric tons, generating an impressive income of US$8 billion per year.
  • Stage 1: The initial phase involves investing in 2,000 hectares of fish farms, designed to yield 160,000 metric tons of grouper fish annually. These resources will primarily cater to the Singapore and North Asia markets.
  • Stage 2: In the subsequent phase, expand the operations further by dedicating an additional 3,000 hectares of fish farms. This expansion will produce an additional 240,000 metric tons of grouper fish annually.

Investment

Capex for a “20 hectares model” sea cage coral trout farm: US$2.52 million

Phase 1: 2,000 hectares = 100 X US$2.52 million =              US$252 million

Phase 2: 3,000 hectares = 150 X US$2.52 million =              US$378 million

Total investment = US$630 million

Source: Author

Value chain model of the investment segments:

a) wild-caught live reef food fish and b) farmed live reef food fish.

Source: DAF-Qld Government. G Muldoon and B Johnston 2006

6.2 Production Cost

Production cost: US$5.55/kg or US$5,500/mt

Stage 1:       160,000 mt X US$5,500/mt =                 US$0.88 billion/year

Stage 2:       240,000 mt X US$5,500/mt =                 US$1.32 billion/year

Total: US$2.20 billion/year

Source: Author

Production cost is $A.

Source: Qld Gov Bill Johnston 2018

Cost per block hour

Source: Qld Gov Bill Johnston 2018 (A$)

6.3 Prices and Revenues

Revenue:

Phase 1: 160,000 mt X US$20,000/mt =           US$3.2 billion/year

Phase 2: 240,000 mt X US$20,000/mt =           US$4.8 billion/year

Total: US$8.0 billion/year

Source: Author

Case studies

1. Australia retail prices

  • 2018 Coral trout:     US$21.33/kg                     
  • 2020 Coral trout:     US$25.75/kg 

2. Hong Kong retail price

  • 2020 Coral trout:     US$58.85/kg

6.4 Financial Returns

Case studies

1. Output summary based on the 20 hectares model

Source: Qld Gov Bill Johnston 2018 (A$)

2. Financial return based on the 20 hectares model – 20 years (A$)

Source: Qld Gov Bill Johnston 2018 (A$)

3. 2020 New Zealand 2020 study – Open Ocean finfish business case.

  • Capex: US$127 million
  • Capacity: 10,000 mt of salmon
  • Annual operation cost: US$84 million 
  • Annual revenue: US$122.6 million
  • IRR: 12% – 19%
  • Payback: 14-17 years

4. 2016 Australia barramundi farm establishment costs

  • Capex: US$573,000
  • Capacity: 50 mt 
  • Land area: 15 hectares
  • The estimated cost includes land purchase, farm infrastructure and equipment, buildings, pond construction, vehicles, machinery, tanks, pumps and aerators.

5. 2016 Australia Silver perch intensive pond culture start­up costs

  • Capex:                               US$735,000
  • Capacity:                          50 – 80 mt 
  • Land area:                        10 hectares

6. 2019 Malaysia Xinghe holdings bought Vannamei prawn farm.

  • Investment:                     US$24 million
  • Capacity:                           2,000 mt including 102 cultivation ponds
  • Land area:                         40 hectares

2019 Financial Income of of listed aquaculture companies 

Source: https://www.wsj.com/market-data/quotes/company-list 

6.5 Source of Funding

1. Strategic investors

  • New Investor: A project leader with a strong focus on business and financial management, bringing expertise and resources to the venture.
  • Financier: Aquaculture private equity groups and financial institutions specializing in aquaculture investments.
  • Aquaculture Operator: Collaboration with international aquaculture experts and established grouper fish farm operators, leveraging their industry know-how.
  • Target Market: Seeking investments from China, Hong Kong, Singapore, Japan, and Korea’s live fish importers, who have a vested interest in the success of our project.

2. Private equities and Investors

8F Aquaculture
ADM Capital
Argo Investments
Alfred Berg Kapitalforvaltning
Alimentos Ventures
Amerra Capital Management
Ankur Capital
Antin Infrastructure Partners
Aqua-Spark
Arcadia SGR
Arctic Fund Management
Argentum
Asset Management One
Australian Aquaculture Investment Fund
Aviva Investors
Beach Point Capital
BlackRock
Blue Oceans Capital
Bluefront Equity
Bonafide Wealth Management
Bregal Partners
Broodstock Capital
Butterfly Equity
Cadman Capital Group
Caisse de dépôt et placement du Québec
CANDRIAM
Comgest
CTBC Investments
Daiwa Asset Management
Danske Invest Asset Management
Degroof Petercam Asset Management
Dimensional Fund Advisors
Diorasis International
DNB Asset Management
Dragon Capital Management
Encourage Capital
Ferd Capital
FIL Investment Management
Folketrygdfondet
Global Alpha Capital Management
GMO Investment
Handelsbanken Asset Management
Hatch Blue
Havbruksinves
Hellesund Fiskeoppdrett
Henderson Global Investors
Impax Asset Management
JPMorgan Asset Management
Katapult Ocean
KB Asset Management
Kverva
Kvika
Longship AS
Mawer Investment Management
Mirova Natural Capital
Mitsubishi UFJ Kokusai Asset Management
Neptune NRCP
Nikko Asset Management
NN Investment Partners
Nomura Asset Management
Nordea Investment Management
Northstar Group
Ocean 14 Capital
Oddo BHF Asset Management
Pacific 6
PAI Partners
Pareto Asset Management
Peritus Capital
Philosofish
Portobello Capital
S2G Ventures
Sokotra Capital
SSgA Funds Management
Stafford Capital Partners
Storebrand Asset Management
Südlich Capital
Sumitomo Mitsui Trust Asset Management
Summa Equity
Swedbank Robur Fonder
Vanguard Group
Varenne Capital Partners
Wilson Asset Management
Yarra Funds Management

3. Consultants, development and funding managers in the Aquaculture Industries:

Aquaculture Stewardship Council
AquaSol
Boston Consulting Group (BCG)
CREO
Deloitte
Ernst & Young (EY)
FAIRR
Global Aquaculture Alliance
Institute of Aquaculture
KPMG
Leroy Seafood
McKinsey & Company
Morenot
Ocean Stewards Institute
PricewaterhouseCoopers (PwC)
World Aquaculture Society

6.6 Pursuing Aquaculture’s Legacy

Over 2,500 years ago in China, a visionary billionaire named Fan Li blazed a trail in the world of large-scale aquaculture. His groundbreaking work included penning a book that detailed the intricacies of aquaculture farming. This comprehensive guide covered fishpond design, fingerling specifications, the ideal male-to-female fish ratio for breeding, growth timelines, release schedules, harvest cycles, and the anticipated economic returns. When asked about the secret behind his wealth and success, Fan Li famously replied, “There are five ways to make money, and aquaculture ranks first.” Remarkably, his legacy extends beyond aquaculture, as he was also known as the husband of Xi Shi, one of the four most famous beauties in Chinese history.

Fast forward to the present day, and the aquaculture landscape continues to evolve. Grouper stands as a high-value asset in the aquaculture business, offering substantial returns. To tap into its full potential, the key lies in investing in downstream segments. This encompasses areas such as hybrid varieties, specialized feed formulations, and production integration that not only meets the discerning palates of consumers but also delivers essential nutrients in a cost-effective manner.

The real financial opportunity lies in propelling grouper aquaculture into the forefront of protein production. As a top-dollar earner, grouper has the potential to become a dominant player in the aquaculture industry, contributing significantly to both economic prosperity and sustainable food production.

7.0 Management Team

7.1 Key Management Team

  • Mentor:

Mentors are visionary pioneers and industry leaders with a vast global network. They provide invaluable guidance and inspiration.

  • Coaches:

Coaches are mission-oriented industry experts who offer practical solutions to challenges, ensuring the team stays focused on its objectives.

  • Partners:

1. An aquaculture project leader with strategic vision and motivation to transform the source of protein source for the world.                                  

2. A reputable financier with access to aquaculture funding

3. A team of experienced international aquaculture operators.

4. Target market groups in North Asia.

In the aquaculture industry, several global leaders have made significant contributions, shaping its growth and success. Here is a list of some of these remarkable individuals, honoured for their vision and dedication:    

These are just a few of the outstanding professionals and captains of the industry. The readers are encouraged to explore further and conduct their research to learn more about the management teams in this dynamic field.

7.2 Key Management Team Model

Source: Author

8.0 Unique Business Model

8.1 Successful Track Record

  • Advanced Aquaculture Expertise: Proficiency in advanced aquaculture technology and production methods, ensuring efficient and sustainable operations.
  • Access to Aquaculture Financing: Established relationships with international financiers specializing in aquaculture funds, facilitating secure funding channels.
  • Global Marketing and Sales Network: Extensive global networks within the live fish trade market, encompassing marketing and sales channels to reach diverse audiences.
  • Government Support: Leveraging comparative advantages through strong support from local government fishery agencies, fostering a conducive environment.

8.2 Entry Model

  1. Strategic Alliances: Forming strategic alliances with key stakeholders to create a fully integrated model spanning from hatchery to sales. This includes partnering with existing grouper aquaculture farm operators, securing commitments from target market groups comprising live fish distributors and end buyers, and establishing a dedicated aquaculture private equity fund.
  2. Acquisition and Expansion: Establishing a new entity for the acquisition of existing aquaculture farms, followed by a strategic expansion of operations and production.

8.3 Distinctive Advantages

  1. Market Demand Insight: The ability to discern and fulfill both quantity and quality demands in the end market, ensuring consumer satisfaction.
  2. International Partnerships: Partnerships with top international aquaculture farm operators, enriching expertise and global reach.
  3. Financial Security: Securing requisite financial backing to support our ventures and ensure stability and growth.
  4. Strategic Location: Geographical proximity to the Asia Pacific markets positions the team favourably for future expansion, aligning with the burgeoning regional demand.

9.0 Key Success Factors & Risk Mitigation

9.1 Key Success Factors

  1. Broodstock Selection and Fry Production: Ensuring the careful selection of broodstock and efficient fry production processes to maintain high-quality fish stocks.
  2. Disease and Parasite Prevention: Implementing active measures for disease and parasite prevention, including a quarantine distance of 15 km to contain and control potential outbreaks.
  3. Nutrition Programs: Developing comprehensive and effective nutrition programs to support the health and growth of the fish.
  4. Quality Control on Food Safety: Implementing rigorous quality control programs for food safety and adhering to strict food traceability policies and procedures.
  5. Optimal Sea Area Utilization: Maximizing the efficient use of sea areas for marine aquaculture fish farms to optimize production.

9.2 Risks

  1. Disease and Parasite Spread: The rapid spread of diseases and sea lice in high-density fish environments.
  2. Environmental Impact: Potential environmental concerns related to waste disposal, discharge, and fish feed.
  3. Fish Escape: Escaped farmed fish during storms or typhoons, leading to income loss and potential invasiveness.
  4. Price Fluctuations: Global price fluctuations in the aquaculture market.

9.3 Risk Mitigation

  1. Quarantine and Separate Facilities: Implementing a 15 km quarantine distance and maintaining separate production facilities for various stages to control the spread of disease and parasites. Utilizing open ocean systems to flush farms of waste and pests.
  2. Advanced Production and Technology: Employing advanced production methods and new technologies to minimize waste and discharge. Utilizing deeper water depths to reduce pollution of sea floors. Emphasizing feed efficiency as a key factor.
  3. Site Selection and Design: Carefully selecting aquaculture sites in areas without typhoons to prevent environmental impact. Employing secure netting and design to reduce the risk of fish escapes.
  4. Market Contracts: Establishing a robust sales and distribution network to provide pricing stability through contractual agreements.
  5. Breed and Broodstock Selection: Focusing on the selection of high-quality breeds and broodstock to improve seed production rates.
  6. Quality Feed: Ensuring the selection of top-quality feed for healthy and safe food production.
  7. Processing Facilities: Maintaining clean and efficient processing facilities to uphold product quality.
  8. Insurance Coverage: Securing comprehensive insurance coverage to enhance the bankability and financial security of the fish farm operation.

10.0 Exit Strategy

10.1 Forms of Exit

  1. IPO (Initial Public Offer): An IPO is a common way to exit, allowing investors to sell their shares to the public when the company goes public.
  2. M & A (Merger and Acquisition): The company may be acquired by another company in a similar industry as a strategic acquisition.
  3. Sale: Private investors have the option to sell their stakes to another private equity firm.
  4. Buyback: Management of the company can choose to buy back the equity stake from private investors.

10.2 Benefits to New Investors

  • Market: New investors gain access to target markets comprising live fish traders and distributors in North Asia, with the opportunity to expand into other Asian nations.
  • Revenue: The business offers recurring revenue streams with future expansion potential.
  • Price Stability: Stable income derived from aquaculture competes favourably with other protein sources, reducing price fluctuation risks.
  • Product Diversity: Introduction of new hybrid products provides a wider range of choices to cater to consumer preferences.
  • Opportunity: New investors can capitalize on downstream product development and income opportunities.
  • Exit Timing: The exit is anticipated after the payback period, ensuring profitability.

10.3 Attraction to New Investors

  • Market Share: Acquiring the business allows new investors to capture additional market share in North Asia.
  • Cost Efficiency: An acquisition presents the opportunity to optimize costs and operational efficiency.
  • Ebitda Enhancement: New owners can leverage fresh ideas to enhance EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) and overall profitability.
  • Leadership Improvement: The introduction of a new leadership team can enhance business and operational performance.
  • Distribution Expansion: Access to new markets, products, and distribution channels creates growth potential.
  • Increased Revenue Streams: Diversification into additional product lines leads to enhanced revenue streams.

10.4 Winning Strategy

  • Team Power: A formidable team comprising top global players ensures high-quality management practices and profitable operations.
  • Win-Win: Investment in providing affordable protein sources proves to be a profitable endeavour while establishing benchmark standards and leading the Live Reef Fish Fishery (LRFF) aquaculture industry.
  • Sustainability Focus: The venture not only secures profits but also contributes to coral reef protection and the reduction of unsustainable reef fishing practices, aligning with environmental and ethical goals.